Dodge Cancels Remaining Challenger Hellcat Dealer Orders
The 2015 Dodge Challenger Hellcat is one of the most valued vehicles of 2015. Fast and focused on performance, this model has pushed Dodge’s production limits thanks to a high demand from consumers. The automaker reached such high demands for the Hellcat that they allowed consumers to order the vehicle with a delivery promise in the future.
All remaining orders have now been canceled.
The company had approximately 900 remaining orders for the 2015 Hellcat pending from dealers all across the country. Many dealers took orders from customers even though Dodge alerted dealers that they would not be able to fulfill the orders. This practice has been called unscrupulous and is not a reflection of the Dodge brand.
Consumers that were waiting for their orders to be fulfilled will have the chance to order a 2016 model first. Dodge will ensure first delivery of the vehicle for all of the 900 remaining orders as long as they’re from verified customers.
All customers that are on the current waiting list for the orders that were just canceled will not have to pay more for the 2016 model. While price increases are expected, the company has stated that all verified buyers will receive a voucher to buy the 2016 model at the same price as the 2015 model. A slight discount for sure over the 2016 cost, yet many customers have been waiting for months to have their order fulfilled.
The company, trying to fight backlash over the unfilled orders, has still not released the pricing details of the 2016 Hellcat.
Dodge is taking preemptive steps to ensure that they do not have to cancel any orders in 2016. A company spokesperson alerted the press that there will be a “Hellcat allocation total” based on prior sales performance. All dealers will have allocation totals and will not be allowed to order any Hellcats exceeding their allocation.
Putting a strong limit on the Hellcat will allow Dodge to fulfill orders for the Hellcat in 2016.
Consumers have noted that the Hellcat’s limited production in 2015 caused many dealers to markup the sticker price $10,000 – $20,000 in some cases. This increase in price caused many potential buyers to walk out of dealerships. The demand for the Challenger may have been much higher if dealers did not put such a high markup on the Hellcat.
A cease in 2015 production leaves 900 consumers on the waiting list going into 2016. The total number of Hellcats produced in 2015 was just 4,000. Consumers that are lucky enough to find a Hellcat at a dealership will have to pay an even higher price now that the car can be viewed as a collector’s edition.
Orders for the 2016 model have yet to be opened. The company plans to open orders during the week of August 10th. Consumers that want to purchase a Hellcat in 2016 will want to get their orders in as soon as possible.
Dodge anticipates producing over twice as many Hellcats in 2016 to satisfy customer demands, according to CEO Timothy Kuniskis.
Price details have yet to be released for the 2016 Hellcat, with many experts stating that they expect the price to go up $3,000 – $5,000. The increase in price is due to the demand for the fast and powerful Hellcat. The 707 HP muscle car will have feature increases in 2016, but the enhancements may not be enough to lure in potential customers at a substantially higher price.
Dodge isn’t expected to update the 6.2L V8 coupe or sedan, but the manufacturer will be adding an 8.4-inch Uconnect Infotainment system as a standard option along with GPS.